Kurate International has unveiled a series of product and merchandising updates for 2026, aimed at strengthening shop floor performance and responding to evolving traveller demand for versatile, durable and giftable jewellery.
The announcement coincides with the first anniversary of Kurate’s stainless steel jewellery collection on the FSDU (Free Standing Display Unit), a range that has gained traction with travelling consumers.
The tarnish-free, water-resistant pieces are designed for all-day wear, positioning the collection as a practical option for the travel retail environment.
For 2026, Kurate International will expand the stainless steel range with new styles featuring colour accents and pearl detailing across earrings, triple earring sets, bracelets, bangles and necklaces. The additions are curated to encourage mixing and matching, targeting consumers seeking packable jewellery that transitions from travel to everyday use.
Alongside stainless steel, Kurate International is introducing trend-led additions to its core fashion jewellery collection across the remaining three sides of the FSDU.
The new styles are crafted in brass and designed to refresh the everyday offer while maintaining the Belle and Beau aesthetic familiar to travel retail shoppers.
The expanded assortment is positioned to support gifting, layering and easy day-to-night wear, aligning with key purchase drivers in impulse-led retail environments.
To support the enhanced product offer, Kurate International has rolled out updated POS and marketing materials across all four sides of the FSDU. Refreshed graphics introduce a new visual identity for the stainless steel collection, while updated strut cards highlight key offers, the latest gift-with-purchase promotion and the core benefits of the stainless steel range.
A fully refreshed brand bible has also been introduced to provide clear selling points and brand guidance, supporting frontline staff in presenting the collections to consumers.
Kurate International’s 2026 gift-with-purchase continues the brand’s focus on practical, travel-ready rewards. Customers spending over a specified amount will receive a clear travel case with pink accents, finished with the Belle and Beau logo. Designed for multifunctional use, the case can be used for jewellery, toiletries, make-up or travel essentials. The GWP will be updated annually and available exclusively while stocks last.
Kurate International Key Account Manager, Sharon Edwards-Smith said: “As we look ahead to 2026, our focus is on building collections and retail experiences that genuinely resonate with the travelling consumer.
“From expanding our stainless steel range with new design details to refreshing our fashion jewellery offer and in-store materials, every element has been developed to drive engagement, confidence and conversion at the FSDU.
“Travel retail is a key growth channel for us, and these updates reflect our commitment to supporting our partners with relevant, commercially strong propositions.”
