Sterling Forever Is Leading The Wave Of Inexpensive Jewelry

Jewelry by Sterling Forever

sterling forever

When it comes to jewelry today, it’s all about decking yourself out in simple pieces fit for your everyday life.

While we would all like to wear our grandmother’s jewelry every day, we must be cautious of damaging—or dare say it, losing—family heirlooms. That’s why having staple pieces from affordable jewelry brands is absolutely key in today’s world, as your ever-evolving personal style changes each season—without feeling bad.

One brand leading the way of inexpensive, quality jewelry is Sterling Forever, which was founded in 2012 by Mike Cooke. At the forefront of the e-commerce boom, he has seen a lot of change in the jewelry landscape over the past decade, namely a rise in lower-priced jewelry.

“No one wants to wear a $50,000 necklace to dinner, or a $100,000 bracelet to a charity event,” said Cooke. “We aim to create the same look, at a fraction of the price, without having to attach an insurance policy to the piece. Even A-list celebs have been spotted wearing our jewelry. In fact, celebrity stylists have told us that high-end jewelry designers are not lending six figure pieces as often as they use to.”

This celebrity-approved brand has been worn by Cardi B, Bebe Rexa, Jennifer Coolidge, Jenna Ortega, Kelly Clarkson and Lizzo, among dozens of others on the red carpet, onstage, in editorials, and TV appearances. The brand aims to take looks from the latest, cutting-edge runway shows and use it as inspiration for their high-end, affordable looks.

MORE FROM FORBES ADVISOR

While it can be fun to find affordable pieces, we have to be careful of the quality, as we all know what it’s like to see affordable necklaces or earrings rust faster than we anticipate. Sterling Forever’s pieces are as realistic as possible to gold, without it looking too yellow. A few of their bestsellers include the When Stars Align Constellation Necklaces, which puts the constellation of your zodiac sign on show, and their Delicate Threader Hoop Earrings, which are simple hoops that dress up any outfit.

They do have something for every occasion and age, with hundreds of design options on their website. Their fashion jewelry starts at around $40, while their sterling silver collection starts at $60, and their fine jewelry line, including gold items, starts at $250. “Most of our collections can be worn to work, then out to dinner or a semi-formal event,” said Cooke.

Next up, the brand is looking forward to releasing their fall 2023 collections, which include additions to their Classics Collection, which Cooke calls “staple wardrobe pieces inspired by our core best sellers,” as well as their Linkage Collection, their hottest statement chain styles. They’re also releasing an Elegance Collection with delicate cubic zirconia styles. Many pieces are easy to layer, too.

“Expect to see revamped core best sellers, new takes on trending chains, and key cubic zirconia items to add some sparkle to your everyday look,” said Cooke.

If you’d rather see the brand in-person, check them out in Nordstrom, Target, Bloomingdale’s, and Macy’s with their digital-only exclusive line called SHINE by Sterling Forever, with Target.

This summer, Cooke notes that colorful jewelry is back in. “Colorful jewelry allows people to stand out and make a statement of their own,” he says. “Summertime gives you an extra mood boost and the colorful jewelry can provide a mood-lifting effect.”

Going forward, Cooke predicts that the jewelry industry will change in terms of technology. Augmented reality and virtual reality will take shopping to the next level. “It could allow customers to try on virtual jewelry before making a purchase, he said. “Our design team is already using AI tools to help with initial jewelry sketches, packaging, and prototypes.”

Cooke is optimistic about the future, but still has some wisdom to share. “In today’s jewelry world, you must have access to a tech-savvy team, an amazing photographer, and an even more amazing videographer,” he says.

“Take those three key skill sets, and you’re, in turn, not only a fashion brand but also a media company. Providing the best user experience, in combination with media that makes your product stand out from the competition, will propel your brand forward.”