Here’s why cotton goods make great presents every time

Cotton Incorporated’s Lifestyle Monitor^TM survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions.

MORE ABOUT MELISSA BASTOS:Melissa leads research, analysis, and presents consumer and retail behaviors across the globe. She directs the development of corporate performance measures, corporate strategy, and strategic research including global consumer attitudinal and behavioral studies as well as product assessments, such as the Cotton Incorporated Lifestyle Monitor™ and Retail Monitor™.