Which spirits, wines were top PLCB online sellers during the 2020-21 fiscal year?
In fiscal year 2020-21, Pennsylvania Liquor Control Board (PLCB) e-commerce sales began to normalize after record pandemic levels the prior year.
The FWGS.com website experienced a 37.3% decrease in dollar sales and a 47.8% decrease in the number of transactions as compared to the prior fiscal year due to the reopening of most Fine Wine & Good Spirites stores as of July 1, 2020, and an increase to in-store shopping. When compared to pre-pandemic dollar sales and transactions for 2018-19, sales for 2020-21 were up by 236.6% and the number of transactions increased by 285.1%, according to the annual guide that the PLCB released Dec. 1.
The average transaction value for 2020-21 increased 20.2% over the prior year, while the average unit price per transaction increased by 20.8%, from $20.70 to $25.
This list includes the last three fiscal years, total sales, (total transactions) and average transaction value.
2020-21, $16.8M, (150,359), $111.56
2019-20, $26.8M, (288,234), $92.84
2018-19, $5M, (39,042), $127.66
Sales data includes Accessories.
TOP 10 E-COMMERCE WINES
Here are the top 10 wines sold on the FWGS.com site during the 2020-21 fiscal year, which ended June 30. It includes the product, container size, unit sales and dollar sales.
1, Veuve Clicquot Yellow Label Champagne Brut, 750 mL, 791, $40,833
2, Dom Pérignon Champagne Brut, 750 mL, 240, $40,195
3, Precept Wine Advent Calendar (24×375 mL), 9 L, 340, $33,997
4, La Marca Prosecco, 750 mL, 1,985, $30,946
5, Kim Crawford Sauvignon Blanc Marlborough, 750 mL, 1,534, $25,560
6, Woodbridge by Robert Mondavi Chardonnaym 1.5 L, 1,865, $25,450
7, Cavit Pinot Grigio, 1.5 L, 1,811, $24,085
8, Cavit Pinot Grigio, 750 mL, 1,350, $19,276
9, Moët & Chandon Imperial Champagne Brut, 750 mL, 427, $18,416
10, Bodegas Ego Infinito Jumilla 2016, 750 mL, 975, $16,519
TOP 10 E-COMMERCE SPIRITS
Here are the top 10 spirits sold on the FWGS.com site during the 2020-21 fiscal year, which ended June 30. It includes the product, container size, unit sales and dollar sales.
1, Crown Royal Peach Canadian Whisky, 750 mL, 6,763, $197,436
2, Stagg Jr. Straight Bourbon Barrel Proof, 750 mL, 3,314, $182,160
3, Tito’s Handmade Vodka, 1.75L, 4,527, $160,115
4, Van Winkle Special Reserve Straight Bourbon 12 Year Old 2020 Release, 750 mL, 987, $98,630
5, Tito’s Handmade Vodka, 1 L, 3,553, $91,824
6, Jack Daniel’s Old No. 7 Black Label Tennessee Whiskey, 1.75 L, 1,750, $78,173
7, Old Fitzgerald Straight Bourbon Bottled in Bond 15 Year Old Fall 2019 Edition, 750 mL, 489, $73,270
8, The Yamazaki Single Malt Whiskey 12 Year Old, 750 mL, 472, $58,483
9, 1792 Full Proof Straight Bourbon, 750 mL, 1,272, $57,146
10, Captain Morgan Original Spiced Rum, 1.75 L, 1,977, $62,389
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