Cocoa powder is a food that is consumed in a variety of places around the world. Cocoa powder has ample amount of flavonoid, a type of secondary metabolite found in plants and fungi. These metabolites are thought to have a positive impact on human health. Cocoa powder has a variety of health benefits due to its physiological actions including antioxidant, anti-inflammatory, and endothelial cell function improvement, which helps to maintain proper cardiovascular function.
The global natural cocoa powder market is expanding at a rapid pace; this is mainly due to its variety of benefits in food industry. Consumers are looking for something fresh and inventive, and chocolate-flavored items are particularly popular. Cocoa powder is one of the most nutrient-dense foods in the modern diet, including a large level of important nutrients. On top of this, rising awareness of a healthy and nutrient-dense diet leads to a rise in demand for cocoa powder. However, high product prices are restricting the sale of natural cocoa powder in various parts of the world. On the other hand, food & beverage industry in emerging countries and rising awareness regarding the benefits of natural cocoa powder consumption will offer a great opportunity for the expansion of the market.
The global natural cocoa powder industry market is categorized into product type, variety, applications, and region. Based on product type, the global market for natural cocoa powder is bifurcated into double Dutch cocoa blend, black cocoa powder, triple cocoa blend, cocoa rough powder, Bensdorp Dutch process cocoa, and natural cocoa powder. The variety segment of the market is divided into criollo, forastero, trinitario, and others. The application segment is segregated as chocolate & confectionery, beverages, bakery, dairy, pharmaceutical, cosmetic, and functional food.
Europe is estimated to hold the largest share of the global natural cocoa powder industry market during the estimated period. This is mainly due to increased consumption of healthy and nutritious food products in the major economies such as the UK, Germany, and France. Food industry in Europe is matured and retail infrastructure has remained fairly stable over the years which is also contributing to the increase in demand for natural cocoa powder. North America is expected to remain the second-largest market, whereas, Asia Pacific is likely to be the most lucrative market for natural cocoa powder during the forecasted period.
Some of the market players leading the global natural cocoa powder industry market include Nestle, Hershey’s, Mars, Inc., Ghirardelli, Olam International, Cocoa Processing Company, Cargill, Inc., Touton, Barry Callebaut, Swiss Chalet Fine Foods, Dutch Cocoa, and ADM among the other.
In March 2019, the release of the novel Nesquik All Natural powder by Nestlé was announced. The list of ingredients in Nesquik All Natural is kept to a minimum, with only five natural components. It has more cocoa, giving it a deeper chocolate flavor than previous Nesquik products.
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