Singapore’s Nurasa on its push for ‘silver diet’ and alternative protein innovation

Together with A*STAR’s Singapore Institute of Food and Biotechnology Innovation (SIFBI) and Agrifood Innovation Centre (AFIC), Nurasa has launched the Food Tech Start-Up Challenge.

The inaugural challenge is currently inviting pitches from start-ups across the globe in two areas, namely 1) the optimisation of alternative proteins, functional foods and 2) the creation of novel product formats in the alternative protein or functional foods space.

Speaking to NutraIngredients-Asia, ​Jolene Lum, client development manager, said that there has been an increasing demand for alternative proteins or functional foods for specific groups of consumers. Examples include protein-dense sports nutrition for athletes and products that support active ageing.  

“In Singapore, we have been talking about the ageing population for a long time and we are starting to see an increasing demand for diets that can encourage active ageing and also cater to the elderly population.”

Despite a growing demand, Lum pointed out that the amount of innovation and food products supporting active ageing has been limited.

“The industry focuses a lot on funding raised for companies developing new kinds of technologies, but we are focusing more on how we can optimise the products for the consumers to come back for repeat purchases, as well as identifying the key concerns that consumers have.”

A way to cater to the nutritional needs of seniors is by designing the ‘silver diet’.

‘Silver diet’ refers to foods that are modified in taste, texture, nutrition, and ease of preparation to better cater to the specific needs of older adults aged 65 and above. 

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