Canyon Lake’s Sugar Dollz celebrates 14 years of fashion and custom swimwear

Sugar Dollz owner Amy Liechti.  Photo by Canyon Lake Insider.

The Canyon Lake-based Sugar Dollz is celebrating its 14th anniversary.

Since launching her business on April 21, 2010, owner Amy Liechti has operated her boutique from four different prime locations within the Canyon Lake Towne Center.

Sugar Dollz carries clothing, hats, and accessories but it is best known for its custom swimwear, They custom-make their patterns and sew in-house year-round. “I take so much pride in personally crafting and selecting every fabric for our swimwear collections,” Liechti said.

This summer, Sugar Dollz will be launching its new bridal bikinis and five new styles of its Mommy and Me bikini line.

Sugar Dollz operates on a seasonal basis, catering to its customers. During the off-season, Liechti dedicates her time to creating recital costumes for JDI Dance Company.

Photo by Amy Liechti.

“Since my childhood, I have always wanted to own a boutique,” Liechti said. “As a young girl, I used to tell my mom I was going to name my future boutique Amy’s Closet; however, when the time came, my sister helped me choose the perfect name, Sugar Dollz, given the abundance of girls in our family.”

Liechti met her husband, Gus, the same year she opened Sugar Dollz. They have one daughter, Mia. “My passion for drawing, designing, and interior decoration has always driven me. I am sincerely grateful to have the opportunity to instill the love for fashion in my daughter, who absorbs everything my husband and I teach her about business like a sponge.”

In addition to Sugar Dollz, Liechti and her husband own Wild Blush Suites. Launched in 2019, Wild Blush Suites houses 20 custom-built salon suites in three buildings in the Towne Center.

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